Salus Topaz with Chester Headboard
Pioneer bedmaker Breasley is giving its luxury brand Salus a 10th birthday to remember at the NBF Bed Show 2019. It is to celebrate a decade of Salus by unveiling a new look and upgraded collection.
The East Midlands-based bed company, known for its innovative approach and often being at the cutting edge of new ideas and techniques, is giving Salus an eyecatching rebrand and further improvements to specification. The new look will be revealed on stand J60 at the Telford International Centre from September 17-18.
Originally created for independents, Salus combines high end comfort with a more accessible pricing structure – a strategy which ensures it remains a favourite with UK retailers and consumers alike.
Said Head of marketing Clare Taylor: “Salus has been a trusted brand within the higher-end mattress market for several years now. The 10-year anniversary seemed an appropriate time to refresh its look and offer further improvements to our customers in terms of comfort and specification. Named after the Roman goddess of wellbeing, Salus mattresses make full use of Breasley’s unique Viscoool technology, a luxurious, pressure relieving, breathable memory foam made from sustainable and natural soybean oil. The collection also encompasses models with natural fibres, ensuring luxurious levels of comfort. More will be revealed at the Bed Show!